"I'll Promote You If You'll Promote Me"

By Marty Nemko

A pediatrician wanted more patients. So she printed up tags with immunization information "compliments of Dr. Jane Jones: 555-3434." She offered the tags to toy stores to hang on each stuffed animal. In exchange, the pediatrician agreed to put teddy bears in her waiting room bearing tags reading, "I came from (insert toy store name.) Other cross-promotional: possibilities: Offer a joint seminar; tout each other's service in press releases; offer discount coupons for each other's business.

What can you do today?
Okay, now think: What other businesses do your customers patronize? How might you cross-promote?