The Business Idea Generator

By Marty Nemko

Want to be your own boss but don't know what business to pursue? The U.S. Small Business Administration reports that most successful businesses fall into one of these categories. See if any of them trigger an idea for you: * a spin-off from your present occupation * a hobby or special interest * an answer to the question, "Why isn't there a ...?" * a shortcoming in others' products or services * an observed need * a technological advance * a new way to use an ordinary thing. Nothing pops to mind? Invite friends over and run those triggers by them. Good parlor game.